Our Work

GE Designs and Photography Studio

Provides Photography, Art Direction, Creative Design Management, Senior Digital/Graphic Design, Social Media Strategy, Blogging and Collegiate Level Instruction.

In the area of photography we are well versed in Photojournalistic, Travel, Event, Concert, Behind The Scene (BTS), Lifestyle and Professional Portraits on location and in studio; Photo editing, Photo printing and more. We have photographed large and small events as well as public figures and celebrities.
On the design end our company has a wealth of creativity and an eye for design drawn from a wide variety of creative experiences, including marketing and proposal departments, creative agencies, consulting firms, non-profits, government agencies and in-house graphic design departments. Able to design individually, as a team member or team lead and develop a project from concept creation through final production on-site and remotely. Adept in the visual design of websites, print, digital, multimedia, social media marketing, video editing, research, marketing and coordination and e-learning/courseware projects as well brand development and management.

As the principal photographer and graphic designer for GE Designs and Photography Studio, Vicki McGill has Graphic Design and Art Direction, Social Media Strategy and Photography experience with the following corporate and nonprofit clients:

Consulting/Communications/Printing: Penngood, Aptara, CSC, Booz-Allen Hamilton, Northrop Grumman, Raytheon; Balmar Printing, Kennedy Communications;

Entertainment: WPFW, Women In Film and Video (WIFV-DC), Newport Jazz Festival, DC Jazz Festival, Richmond Jazz Fest

Financial: KPMG, Deloitte, BDM Federal/International, The World Bank, NASDAQ, International Monetary Fund (IMF);

Government: USDA, NASA Headquarters, NASA Goddard Space Flight Center, United States Postal Service, BASICS/USAID;

Nonprofit/Education: National School Boards Association, Families USA, Urban Institute, Big Brothers and Big Sisters of the National Capital Area, Points of Light Foundation, B’nai B’rith, Washington Hospital Center, Washington National Opera, Fisk University;

Realty/Hospitality: Long Property Company, Interstate Worldwide Relocation Services, Llewellyn Realtors, Choice Hotels International;

Science/Technology: MAR Incorporated, JASON Project/National Geographic Society, Social and Scientific Systems, American Geophysical Union, Tetra Tech/EPA, Johns Hopkins University Applied Physics Laboratory;

PHOTOGRAPHY PROJECTS

WPFW FM Radio

Spring Fundraising Gala at Mulebone Restaurant, featuring Poet Nikki Giovanni and Joe Keyes and the Late Bloomers Band

Live @ 5 Stage at the Green Festival at Walter E. Washington Convention Center

Amy Goodman Talk and Book Signing at Plymouth Congregational United Methodist Church

Kemba Smith Foundation and Kemba Smith Inc.

Congressional Black Caucus Legislative Weekend Mass Incarceration Panel at Walter E. Washington Convention Center – 10 Panel Speakers and 200+ Attendees

Women, Drug Policies, and Incarceration in the Americas Roundtable Discussion at Organization of American States Hall of the Americas – 6 Panel Speakers and 100+ Attendees

2nd Annual Female Re-entry Leadership Conference, Howard University School of Law – 60 Attendees

White House Press Pool

2016 Howard University Commencement Ceremony, Washington DC – President Barack Obama Guest Speaker and Honorary Degree Recipient, Actress and Activist Cicely Tyson Honorary Degree Recipient – 2,300 Graduates and more than 25,000 Attendees

Women in Film and Video – DC

Behind the scenes photography for 48-Hour Film Project short film production of “Anything for Mom

Newport Jazz Festival

2016 Newport Jazz Festival, Newport, Rhode Island – Performers included Norah Jones, Gregory Porter, Chick Corea Trilogy with Christian McBride and Brian Blade, Joey Alexander Trio, Edmar Castañeda World Ensemble, Angélique Kidjo, Lizz Wright, José James, Robert Glasper Experiment, Kamasi Washington – More than 17,000 Attendees

2015 Newport Jazz Festival, Newport, Rhode Island – Performers included Cassandra Wilson, Dr. John, Chris Botti, Jamie Cullum, Snarky Puppy, Arturo Sandoval, Kenny Garrett, Billy Childs, Arturo O’Farrill, Fred Hersch, Cecile McLorin Salvant, Jon Batiste, Hiromi, Joe Alexander – More than 15,000 Attendees

DC Jazz Festival

2016 DC Jazz Festival at The Yards, Washington DC – The acclaimed artists included 2016 GRAMMY winner Cécile McLorin Salvant, Jazz Master Eddie Palmieri Latin Jazz Septet, E.J. Strickland & Transient Beings; Igmar Thomas & The Revive Big Band featuring singer/songwriter Bilal, hip hop artist Talib Kweli and saxophonist Ravi Coltrane, son of the legendary John Coltrane; and jazz saxophonist, composer and band leader Kamasi Washington.

2015 DC Jazz Festival at The Yards, Washington DC – Performers included COMMON, Grammy winner Esperanza Spalding Presents: Emily’s D+Evolution, Nigerian Afrobeat sensation Femi Kuti and The Positive Force, and perennial DC favorite, saxophonist Marshall Keys – More than 5,000 Attendees

Crystal Couture Show and Sale

Crystal Couture Fashion Show and Sale, Arlington VA, Retail pop-up and fashion experience in Crystal City featuring 30+ of the metropolitan area’s most stylish boutiques and designers all under one roof over the span of 3 days  – 40+ Models and More than 500 Attendees

Additional Locations

The White House
US Capitol Grounds
Reginald F. Lewis Museum
Harpers Ferry National Park
Hoover Dam
National Mall and Tidal Basin
US Botanical Gardens
Maymont Mansion
Valley of Fire State Park
Smithsonian Renwick Gallery
National Museum of Natural History
Great Falls Park, VA
The Fillmore Silver Spring
The Howard Theater
El Yunque Rain Forest
Kenilworth Aquatic Gardens
Earthship Biotecture – Taos, NM

DESIGN PROJECTS

National School Boards AssociationSocial Media Manager – Stand Up 4 Public Schools Campaign

Content strategy, curation and creation for Facebook https://www.facebook.com/standup4publicschools and Twitter @4PublicSchools accounts

Art direction, concept design, development and production of an array of graphic products used to organically promote audience engagement for the Stand Up 4 Public Schools campaign

Paid Ad Campaigns promoting current initiatives to drive donations, followership and other engagement goals

Current Engagement: Facebook 55K; Twitter 1,600

AARP Foundation – Creative Design Manager – Art Direction/Project Management

Art direction, concept design, development and production of an array of graphic products used to promote and market AARP foundation programs focusing on hunger, isolation, housing and income among the lower income 50+ population to build a strong, recognizable visual presence for the foundation in all media.

Sharepoint Site development and maintenance for Foundation Intranet using Sharepoint Designer

Responsive website development for AARP Programs for use on mobile and desktop platforms including Drive to End Hunger www.drivetoendhunger.com

Established uniformity across projects with multiple platforms including email campaigns, web presences, social media channels – Facebook, Twitter, Google+, Yammer, promotional and informational videos, multimedia presentations and print produced in-house and through outside vendors including printers, graphic designers and design agencies.

Tools: Adobe Creative Suite 6: Photoshop, Illustrator, Dreamweaver, InDesign, Bootcamp, Sharepoint, Email Design, Front End Web Development using Proprietary CMS

Outcomes: Worked closely with the Foundation’s Strategic Positioning and External Relations Vice President and the AARP brand and communications offices and effectively utilized AARP resources and maximized cost savings

KPMG –Senior Instructional Designer – Designed for KPMG University Courses

Worked closely with internal clients and course development team to identify scope, objectives, and approach of each eLearning courses. Manipulated copy and images and created high quality graphics to develop and produce courses. Created innovative and accessible PowerPoint slides incorporating animation, audio and video elements. Regularly met with team to provide design ideas and best practices.

Outcomes: Worked remotely on several project teams and delivered all design assets ahead of schedule.

IBM – Global Business Services Team Lead/Senior Designer – Proposal Graphic Design

Lead a team of designers and art direction for Multi-Billion Dollar Federal, Local Government and Private Sector Proposals and follow up oral briefings

Tools: Adobe Illustrator, InDesign, Photoshop, Microsoft Office and Visio

Outcomes: All proposals delivered on time and most were awarded to IBM.

NASA Goddard Space Flight Center – Senior Graphic Design Consultant – Proposals

Proposal design and layout in InDesign, Photoshop and Illustrator including cover design and publication branding.

Urban Institute – Senior Web Designer – CMS based website page creation and maintenance

National Geographic Society – The JASON Project – Art Director – Science Textbook Design

Print Design, art direction, design and layout of a middle school science textbook focused on geology. Imagery for flash-based games. DVD cover and stage image.

Tools: InDesign, Illustrator and Photoshop.

Outcomes: Completed project in half the allotted time and came in under the projected design budget.

Central Intelligence Agency (CIA) – Electronic Publishing Specialist (Graphic Designer)

Responsible for the development of publishing products through document formatting of content, graphic manipulation, and source document conversions. Products included publications, brochures, signage, illustrations, presentations, websites, and promotional materials.

Central Intelligence Agency (CIA) – Video Open Source Officer/Art Director

Wrote articles based on researched, collected and analyzed breaking news from Africa – Ivory Coast, Senegal, Kenya, Nigeria, CAR, South Africa, DRC, etc.; Latin American – Columbia, El Salvador, Nicaragua, etc; and the Middle East – Iran, Iraq, Saudi Arabia, etc.; from foreign media sources including television, radio, Internet sites, newspapers, press agencies, and specialized publications to produce and deliver a daily high video magazine to the Intelligence Community, US foreign affairs community and opensource.gov.

Art Direction for interactive magazine production included video clip research, production and collection, background research, script writing, publication layout, editing and dissemination to opensource.gov, classified and unclassified systems.

Subtitled foreign video in Arabic, Spanish, French, Farsi and other languages to provide English translation for users who were unfamiliar with the source vernacular using transcripts provided by OSC Bureau staff in field locations worldwide.

Used Spanish language knowledge to research intelligence issues in foreign web, print and broadcast media sources. Wrote technical documentation featuring screenshots and video captures demonstrating publication production standards for the daily publication and provided training to department staff.

Tools: Avid, Camtasia, Adobe Audition and Sorensen Squeeze and a proprietary video system to produce and edit broadcast quality video, capture images and create video compilations from foreign media sources

City of Alexandria Government – Supervisory Graphic Artist/Art Director

Managed the day-to-day operation of the print shop. Managed a team of 6 employees including press operators, graphic designers, interns and administrative staff. Created and maintained department budget

Provided graphic design services for all City Departments, Boards, and Commissions. Planned and maintained the printing schedule, managed workflow and assigned print projects three press operators.

Provided customer and project intake services. Estimated printing cost and turn-around times.

Outcomes: Streamlined the Access project status and billing database. Increased customer based through marketing efforts.